Ready to Stand Out, Serve Big, and Sell More?

You’re in the right place.

Our focus is simple: it’s all about you, your brand, and helping your business grow. Why? Because your customers need you. And to connect with them, you need powerful online marketing strategies driven by a stunning web presence, clear messaging, lead-generating content, and more. That’s where we come in.

We’ve helped market leaders and world-class brands to generate billions of dollars in revenue—and helped new businesses to establish their brands and marketing vehicles. With our proven skills and experience in creating high-converting marketing campaigns and content, you’re in extremely capable hands. Whatever your industry or company size, you can count on us to help you reach your goals.

We want to help you lead your market, serve more customers,
and increase sales.

Some of Our Amazing Clients and Projects

The Health Spectrum

Celebrity health and nutrition consultant Richard Helfrich helps people around the world to master the fundamentals of achieving excellent health and get firmly on track to feeling better than ever. Richard’s intensive health and wellness products and books provide life-changing nutrients and guidance to help you increase your health and improve your life.

We created this ecommerce website from start to finish, providing branding, graphic design, web development, and copywriting. We also redesigned Richard’s four digital books and made them available for sale on his website.

Lytx

Lytx® is the global market leader in video-based driver safety programs, helping the transportation industry take action before collisions happen. The programs are proven to change driver behavior and deliver rapid ROI, helping organizations save time, money—and most importantly, lives.

We served Lytx for 4.5 years, writing a vast number of their email campaigns, landing pages, client success stories, sell sheets, and white papers—as well as their website content, print and radio ads, press releases, media pitches, event materials, customer newsletters, and more. As a result, we helped the company achieve 35% year-over-year revenue growth and increase its customer base by 400%.

Epicor Software

​Epicor Software Corporation drives business growth—providing flexible, industry-specific software designed to fit the precise needs of manufacturing, distribution, retail, and service industry customers. Epicor solutions serve over 20,000 customers in 150 countries, dramatically improving performance and profitability while easing complexity so businesses can focus on growth.

For 3.5 years we wrote all aspects of Epicor’s global marketing campaigns—online banner ads, email campaigns, landing pages, sales emails, blog posts, social media posts, customer newsletters, PPC-driven landing pages, and more—helping the global business software leader to generate well over $2 billion in revenue.

May & Company

May & Company is a global leader in organizational development consulting and leadership education, dedicated to transforming minds and igniting change in organizations and companies worldwide. With a global team of over 250 experts, the company serves industry-leading organizations including Accenture, Deutsche Telekom, Nokia, World Bank Group, World Health Organization, UNICEF, and many others.

We re-created May & Company’s brand personality, voice and tone; established brand voice and tone copywriting guidelines; and re-wrote all core marketing copy components: tagline, mission, vision, about us, client benefits, service descriptions, and more.

New Earth Healing Academy

New Earth Healing Academy is geared toward mind-body-spirit enthusiasts who want to explore energy healing, master challenges, transform their lives, and make a difference in the world. The online school provides courses in personal development, wellness, and the healing arts.

We created this online academy website, including all branding elements, graphics, design, copy, and marketing components.

Atlas Consulting Inc.

Atlas Consulting Inc. is a strategic consulting firm dedicated to applying the brightest minds in business to deliver solutions to your most difficult business challenges.

We created this entire website from start to finish, including all branding elements, graphics, layout, design, and copy.

Break Through To Super You

Break Through to Super You is an online hub of information and education around personal development and business growth. Get inspired with awesome content designed to help you live your happiest, healthiest, most empowered and prosperous life.

We created this website from start to finish—including all branding elements, graphics, content and design. We also established the adjoining Facebook page that has close to 10,000 fans. We created and ran numerous successful Facebook ad campaigns to generate fans, drive significant traffic to the website, and reach over a million people on Facebook.

Jeff Salz, Adventurer

Dr. Jeff Salz is a master presenter, storyteller and teacher. Steeped in the cross-fertilizing disciplines of anthropology, adventure, teamwork, peak performance and communications, he has spent his life exploring and charting the crossovers between the ordinary and the extraordinary.

We created this website from start to finish, including all branding elements, graphics, design, and copy.

The 24 Hour Body by Master Nutritionist, Richard Helfrich

Master the fundamentals of achieving excellent health, and get firmly on track to feeling better than ever with celebrity health and nutrition consultant Richard Helfrich. Richard’s intensive health and wellness products and books will provide you with life-changing nutrients and guidance to help increase your health and improve your life.

We redesigned Richard’s four digital books—providing cover re-design, interior layout and design (and spine and back-cover design for print-on-demand)—and made them available for sale on his website.

Clutter Free Revolution An Amazon Bestseller!

Recognized by Patagonia as a “Books We Love Recommended Read,” ClutterFree Revolution is more than just a book about tidying up—this is a tough-love pep talk for American families. It is the quintessential pocket guide for clearing out, getting organized, and thriving with less stuff and more life.

We created the print-on-demand version of this Amazon Bestseller, providing a cover re-design (including special font creation), interior layout and design, and spine and back-cover design. We also created the marketing promotion at the end and guided the author through the publishing process. 

I’m a Non-Smoker by Dr. William Eidelman

For smokers who are having trouble quitting, help is on the way. Dr. William Eidelman has created a powerful two-step program that has been proven to help thousands of people quit smoking.

We are creating this Amazon Kindle and print-on-demand book from start to finish, providing editing, cover design, interior layout and design, and end-of-book promotion. We are also guiding the author through the entire publishing process.

It’s Not Rocket Science An Amazon Bestseller!

To become “the boss” people follow because they want to, you have to lead, inspire and motivate them to be their best. This book shows you how to do that. Building on the ideas of such greats as Stephen Covey and Roger Fisher, it uses real-life examples—as well as facts and data—and gives you the steps that work every time you use them.

We created the print-on-demand version of this Amazon Bestseller, providing cover re-design, interior layout and design, and spine and back-cover design. We also created the marketing promotion at the end and guided the author through the publishing process. 

The 7-Week Blood Vessel Strengthening Program

Light Now Media’s own Paul Thomas is a long-time health and nutrition coach who’s worked with people from all walks of life—from A-list actors to pro-bono clients. In this eBook and accompanying coaching program, he shares a powerful nutrition program he developed to help people strengthen their blood vessels—and end common vascular-related issues like hemorrhoids, varicose veins, and easy bruising.

We created this book from start to finish, including cover design, interior layout and design, graphics, and all written content. We also created an accompanying email coaching program, and built a sales funnel for it.

Clients We’ve Worked With and What They Say

“If you’re looking for a high-converting copywriter to help grow your business, Heather is it.”

Heather (our chief copywriter, content creator and marketing communications strategist) served Lytx—the global leader in video-based driver safety technology—as their go-to copywriter and marketing communications consultant for 4.5 years.

“Within four years, Lytx established a new brand identity, quadrupled its customer base, and achieved 35% revenue growth year over year. Heather Mandel was instrumental in our success. She wrote a vast number of our marketing assets—our website content, sell sheets, client case studies, and white papers—along with a large volume of email campaigns and landing pages that helped us to nurture and convert leads into customers. She also helped us to establish and hone our new brand’s voice and written style guide.

I found Heather to be highly responsive, reliable, open to feedback, easy to work with, and devoted to delivering high-quality work. Because she’s so experienced, fast, and versatile, I could send her an urgent project and she’d nail it within 24 hours. As just one example, she helped us to sell out our annual conference just by changing email subject lines.

If you’re looking for a high-converting copywriter to help grow your business, Heather is it.”

Robin Flaum Former Senior Director of Marketing Communications & Operations, Lytx; Current Director of Marketing Programs & Marketing Operations, Thermo Fisher Scientific

“Email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average.”

“Heather, you’re amazing! I’m looking at our email campaign metrics, and some of the email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average. We’re talking percentage increases of up to 140% in open rates, 840% in CTRs, and 430% in CTORs. This is a huge improvement to say the least!

Thank you so much for all your hard work on getting our emails to convert better and for your help on our case studies and white papers, too. You’ve been a tremendous asset to our business development efforts and growth!”

Naomi Hamels Former Sr. Marketing Manager, Lytx; Current Director of Business Strategy, Altium

“Thank you for such an amazing job…love, love, love the new site!”

Paul (our chief creative, web developer, and graphic designer) created a brand-new ecommerce website from scratch including all-new branding, graphics, layout and design, marketing copy, a blog, and a robust ecommerce store selling 50 products for celebrity nutritionist and supplement formulator Richard Helfrich. He also created the book covers for all four of Richard’s new health books, as well as the complete interior layouts and design.

“Just noticed site was up, OMG!!! It is so beautiful. So happy, thank you for such an amazing job. Love, Love, Love the new site!”

Richard Helfrich Celebrity Health and Nutrition Consultant and Author

“I am absolutely floored by this delivery…wonderful copy…you’re amazing to work with!”

May & Company is a global leader in organizational development consulting and leadership education, serving industry-leading organizations including Accenture, Deutsche Telekom, Nokia, World Bank Group, World Health Organization, UNICEF, and many others. We re-created their brand personality, voice and tone, established brand voice and tone copywriting guidelines, and re-wrote all core marketing copy components: tagline, mission, vision, about us, client benefits, service descriptions, and more.

“Heather, I am absolutely floored by this delivery—can’t believe how much you were able to accomplish is such a short amount of time! I am so impressed by what you’ve done. You seem to really understand who we are and what we do, which I think is the first and most difficult hurdle. Very impressed you ‘got it’ in only a few conversations!

We are at the last stages of finalizing your wonderful copy…I think it’s come together really nicely. Thanks for all your hard work on these. You’re amazing to work with!”

Elisabeth Wilkie Marketing Director, May & Company

“Thank you for your artistry and caring.”

Paul created a brand-new website from scratch—including all-new branding, graphics, layout, and design—for Dr. Jeff Salz, CPAE Speaker Hall of Fame member, executive coach, adventurer, and author.

“EVERYONE loves the website. So thank you for your artistry and caring.”

Jeff Salz Adventurer, Author, Executive Coach, and Speaker Hall of Fame Member

“It feels like you were reading our minds!”

For 3.5 years, Heather wrote online banner ads, global email campaigns, landing pages, sales emails, blog posts, social media posts, customer newsletters, PPC-driven landing pages, and more for Epicor Software—helping the global business software leader to generate well over $2 billion in revenue.

“It’s been great working with you, you’re a super talented writer and sometimes it feels like you were reading our minds! So thank you so much for the smooth cooperation.”

Marketing Executive Epicor Software, Global Leader in ERP Solutions

“It’s outstanding! I’m beginning to see the value in a first-rate site.”

Paul created a brand-new website from scratch for the Keith Brothers, including all-new branding, graphics, layout and design, and marketing copy.

“I wanted to let you know I think it’s outstanding! Now I’m beginning to see the value in a first-rate site. It’s waaaaaay more current than what I had. Thanks for that.”

Chris Keith The Keith Brothers – Film and Theater Production Executives

“You’ve Been Such a Fantastic Partner…We Could Not Have Done it Without You!”

Heather wrote all website copy for the 60+-page Lytx.com website; edited all copy in the back end to ensure clean, uniform copy elements; provided quality assurance for all pages, and localization for the UK version of site.

“Thank you, Heather! You’ve been such a fantastic partner through this crazy journey. Your hard work and diligence on this made us look great and your sense of humor and optimism made it so fun to work with you. I’m so grateful we brought you on the project, we could not have done it without you!”

Project Manager Lytx, Global Market Leader in Driver Safety Technology

Let’s Work Together To…

  • Create your new brand identity, if you want one
  • Build your brand-new, beautifully designed website
  • Create clear, high-converting messaging, copy, and content
  • Create your lead generator and email opt-in form that convert visitors into leads
  • Create your client attraction funnel—from ads to lead-nurturing to sales
  • Write email subject lines that compel people to open your emails
  • Write emails that motivate people to click on the links to your offers
  • Write and design sales pages that inspire people to buy your offers
  • Build your powerful ecommerce store and online order forms
  • Make your checkout pages look great so customers follow through and buy
  • Write, edit, design, and format your book or eBook
  • Do anything else that will make your business shine and grow!

Reach Out to Us Today. We’ll Be Happy to Serve You!