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Marketing as Serving vs. Selling

Marketing is often seen as the necessary precursor to making sales. But what we’ve found in our decades of marketing experience is that if you treat marketing as serving the customer instead of selling to them, you will win much more than the sale. You will win their loyalty and referrals to other customers. Here […]

Entry with Audio

, ,

Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Aenean commodo ligula eget dolor. Aenean massa.

Marketing as Serving vs. Selling

Marketing is often seen as the necessary precursor to making sales. But what we’ve found in our decades of marketing experience is that if you treat marketing as serving the customer instead of selling to them, you will win much more than the sale. You will win their loyalty and referrals to other customers. Here […]