The Light Now Media Team
Founder/Chief Engagement Officer
From the earliest days of her career creating a weekly entertainment newsletter for her sixth-grade class, Heather recognized the tremendous power of media to facilitate information and affect lives. She started out serving large media conglomerates as an integral member of the marketing team behind the Power Rangers global phenomenon. She also co-developed Breaker High, a network children’s television series that aired around the world.
Heather continued working with entertainment leaders such as News Corporation, Fox Kids Network, Sony Pictures, Marvel Studios and Walt Disney Studios as a senior marketing consultant, executive speechwriter and live event scriptwriter. For the past 20+ years, her strategic marketing, public relations and corporate marketing services have proven to effectively engage audiences and drive sales for industry-leading organizations such as Wells Fargo, Epicor Software, Easter Seals Southern California, Bank of New York/Mellon, Lytx, and many others.
Heather loves leveraging a variety of online technology, tools and media to engage and inspire audiences in ways that are compelling, consistent and memorable. She and her partner Paul have trained and studied extensively under online marketing masters such as Marie Forleo, Mike Dillard, Wilco De Kreig, Brendon Burchard, Bill McIntosh, Lewis Howes, and Russell Brunson to learn the most current and effective marketing, advertising, traffic and sales strategies.
In addition to leading the Light Now Media team and serving as a devoted team member on every project, Heather is a certified multidisciplinary yoga teacher and reiki master teacher. She loves studying quantum physics and consciousness, and practicing the art of “being” under the tutelage of her and Paul’s personal Zen master and Shih-Tzu companion, Buckley.
Chief Creative/Web Developer, Graphic Designer
Paul dances to the beat of the Bee Gees. No, literally, he does! His creative talents and inspiration are fueled solely by the song, “Stayin’ Alive”—need we say more? Paul began his graphics career 16 years ago. Proficient in the latest web development and design software such as WordPress, Adobe InDesign, Photoshop and Illustrator, he can deliver just about anything any client needs. We’re grateful to have him on board as he leads our web development and creative services with a big smile and an infectious, positive attitude that helps keep our clients happy, and their audiences engaged.
Paul believes that having an adventurous spirit and trying new things, especially when it comes to putting your product, company, brand or yourself in front of the marketplace, is of the utmost importance. As a health, nutrition and fitness expert (his true life passion) who’s worked for the past 30 years with clients from all walks of life, from pro-bono clients to celebrities such as Christopher Lloyd, Danny DeVito , Carol Kane and others, Paul knows that understanding and working well with people is critical to business success. With his deeply honed sensitivity and insight gained from his vast experience, Paul is able to create work in natural alignment with the client’s needs and “nail” projects quickly.
Paul is also a former professional cyclist who loves mountain biking, hiking, intensely exploring the mind and body, inventing, hanging out with brilliant people and chowing down lots of raw foods that nourish the body and mind. His motto, if asked, is “Always question beliefs, empower yourself by loving yourself unconditionally, and love your body with all your heart.” You can count on Paul to always keep your project thriving with creative ideas and to deliver his best.
Ellen Shakespeare, Associate
With a last name like Shakespeare, what more can be said? Naturally, we’re ecstatic to have Ellen Shakespeare on the Light Now Media Team. That’s because in addition to her last name being the coolest, she truly lives up to it, delivering the kind of copy that ignites the imagination and stirs the senses in the tradition of the world’s great writers.
As an accomplished freelance writer and advertising expert, Ellen has worked with distinguished agencies including The Bomb Factory, Goodby Silverstein, Cole & Weber, and Ogilvy & Mather for clients such as Rhino Records, Ford Motor Company, Samsung, Ryka and Avia. She also leverages her knowledge and accomplishments to educate a new generation of communicators and marketers as the Co Director at the School of Advertising at the Academy of Art University in San Francisco, and previously taught for several years as an Advertising Instructor at the Art Center College of Design in Pasadena.
Ellen conducted her undergraduate studies at Western Michigan University and Art Center College of Design where she received respectively her Bachelor of Arts and Bachelor of Fine Arts degrees, and received her Master of Arts degree in English from Kent State University. A true renaissance woman, Ellen plays the viola, is an avid ice skater, and watches the television series “Game of Thrones” and “The Knick.”
Working with Ellen is a genuine delight thanks to her can-do spirit, caring, wisdom and genius-creativity that she brings to every project—enjoy!
Steve Hines, Associate
Expert Web Developer, Professional Musician, DJ and Music Producer
We’re thrilled to have Steve Hines on the Light Now Media team as he brings 15 years of experience in all areas of media and marketing strategies. He has developed and refined his design skills through a broad range of mediums and disciplines, including web design, mixed-media/fine art, information architecture, and visual communication. Steve has served numerous industries and has developed sites and marketing plans from start-up company launches all the way to large scale corporate re-designs.
All of Steve’s combined experiences have enabled him to establish a successful career as an online developer, designer and marketing guru. He has worked with numerous clients from diverse industries including building, legal, technology, manufacturing, consumer products and more, as well as worked with many creative agencies. He is constantly on the leading edge of new web trends and search engine optimization analysis.
Steve is an avid hunter, fisherman and BBQ master, and spends most of his free time with his children outdoors. He also is an accomplished musician and DJ in his home town of Reno, NV. When he’s not laying down fresh new designs, you can find him laying down filthy beats behind the drums or the DJ booth. So if you need original music or music production, sound editing and related services—or even a kick-ass DJ for your corporate event—you’ve got it!
David Nagy, Associate
Intellectual Property and Entertainment Law
David was born in Budapest to American diplomats, grew up in Washington, West Berlin, Copenhagen, Rome and London, and speaks eight languages with varying degrees of fluency as a result, having taught four of them at Berlitz. He played and toured extensively as a singer/guitarist/keyboardist/bassist/songwriter with his own projects and with many acts – including two tours as the lead singer for the Grass Roots – has produced several feature films, and was a champion on “Tic-Tac-Dough,” “Sale of the Century” and of course, “Jeopardy.” So if you need to know the answer to questions like: “This orchestral instrument is the first one heard in Stravinsky’s ‘Orpheus’ & the second heard in Liszt’s ‘Orpheus'”? He’s your guy.
David earned an A.S. in Electronics from Los Angeles Valley College, a B.A. in Political Science from Amherst College, and a J.D. from the University of California Hastings College of the Law, where he was Editor-in-Chief of the Comm/Ent Law Journal. He now has his own law practice, specializing in intellectual property and entertainment law. He is admitted to practice in California and before the USPTO and CAFC, where he has argued exactly one case (and won).
Video Production Specialist
Armen was born in Armenia and came to the U.S. to further develop his skills in videography. His mission is to inspire people through impactful stories. Everyone has a story, and he has the privilege of helping people shape theirs and share it with the world. He is passionate about telling stories through film and photography and is fascinated with how it allows him to relive memories of his own childhood, frame the present moments, and shape his future. When he’s not on the job, you can normally find him exploring the beauty of Arizona and documenting his adventures!