Inspire Qualified Leads to Become Satisfied Customers

Harness the power of customer-centric copy and content to build trust, create outstanding experiences, and increase conversions.

 

Here’s What We Can Help You Do

Market with valuable education, sell through outstanding service.

Lead with Caring.

Develop a unique, customer-centric brand identity (personality, visuals and voice) and a compelling web presence to present your business as an industry leader — the one who cares more than anyone else.

Build Trust with Value.

Design and implement world-class messaging, copy and educational content to generate high-value leads, nurture stronger connections, and serve customers bigger at every touch point of their buyer’s journey.

Convert with Truth.

Optimize your marketing and sales campaigns with higher converting communications strategies rooted in honesty, clarity and empathy, to support customers in making the right purchase decisions for them.

 

Featured Projects and Results

We love helping businesses succeed!

Global Leader in Video-Based Driver Safety & Fleet Management

“Within four years, Lytx established a new brand identity, quadrupled its customer base, and achieved 35% revenue growth year over year. Heather Mandel was instrumental in our success. If you’re looking for a high-converting copywriter to help grow your business, Heather is it.”

—Robin Flaum, Sr. Director Market Development, Molecular Biology, Thermo Fisher Scientific; Former Senior Director of Marketing Communications & Operations, Lytx

Heather (our chief copywriter and communications strategist) served Lytx as their go-to copywriter and marketing communications consultant for 4.5 years as they rapidly grew into a $1.5 billion-dollar company. She helped to establish Lytx’s new brand voice and written style, and wrote a vast array of marketing, sales and public relations materials to nurture and convert leads into customers.

The Health Spectrum
Nutrition Supplement Store

“Just noticed site was up, OMG!!! It is so beautiful. So happy, thank you for such an amazing job. Love, Love, Love the new site! Appreciate all the love you put into this, it sure shows!”

—Richard Helfrich, Celebrity Health and Nutrition Consultant and Author

Paul (our chief creative, web developer, and graphic designer) created a brand-new eCommerce website from scratch including all-new branding, graphics, layout and design, copy, a blog, and a robust eCommerce store selling 50 products for celebrity nutritionist and supplement formulator Richard Helfrich.

Multinational Financial Services Company

“Heather is an outstanding business partner — she is always positive, tries to find the best solution for the customer, readily takes on challenges and provides best-in-class customer service.”

—Wells Fargo & Company senior leader/respondent in annual business partner survey

Heather served as communications officer for one of the most profitable divisions of Wells Fargo, where she led business-critical initiatives around re-branding, marketing communications, employee engagement, customer outreach, and more. She received the company’s Top Performer — Sales and Service Award for helping to drive record-breaking, double-digit net profit growth and customer service excellence.

Serving 20,000 Customers in 150 Countries

“It’s been great working with you, you’re a super talented writer and sometimes it feels like you were reading our minds! So thank you so much for the smooth cooperation.”

—Rikka S., Former Marketing Executive, Epicor Software

For 3.5 years, Heather wrote many of Epicor’s global online marketing campaigns—including homepage banners, landing pages, emails, blogs, social media posts and more—supporting the global business software leader’s growth leading up to a $3.3 billion-dollar acquisition.

Global Leader in Organizational Development Consulting and Leadership Education

“People have a clearer understanding of who we are and what we do…I definitely feel it helps in sales confidence and in the team’s ability to accurately explain ourselves. THANK YOU so much for everything you’ve done! You’ve produced amazing work…”

—Elisabeth Wilkie, Marketing Director, May& Company

With a global team of 250+ experts, May & Company serves industry-leading organizations including Accenture, Deutsche Telekom, Nokia, World Health Organization, and many others. We helped to re-create their brand personality, voice and written style, and re-wrote all of their marketing copy.

Speaker Hall of Fame Member, Leadership Consultant, Adventurer

“EVERYONE loves the website. So thank you for your artistry and caring. You are a master site designer and a great fellow indeed.”

—Dr. Jeff Salz, World Adventurer

Paul created a brand-new website from scratch—including all-new branding, graphics, and design—to showcase Jeff’s uniqueness and amazing offerings. Jeff leads expeditions in the high Andes and Ecuador, conducts leadership workshops for C-suite execs of Microsoft, Disney, Google, and other top companies, and coaches speakers to prepare for TEDx Talks.

U.S. Leading Provider of Services for People with Disabilities

“I found Heather to be supremely professional, organized and creative. Her writing skills are excellent, and she takes a creative and innovative approach to tasks and challenges. In addition, she has exceptional interpersonal skills.”

—Former Director of Marketing Communications, Easter Seals Southern California

Over a period of six years, Heather provided marketing communications and media relations services to generate hundreds of print, TV and radio placements for Easter Seals Southern California—increasing public awareness of the non-profit’s services for people with disabilities throughout the region.

U of Michigan

Top-Ranked U.S. University

“Heather works quickly and professionally to deliver high-quality content. I appreciate the time and effort she invests in making sure she understands the needs of the client. She’s also a creative thinker who makes any subject matter engaging to read.”

—Patricia Fitzgerald, Marketing Service Provider for University of Michigan

A top-ranked public university, the University of Michigan is known for its tradition of excellence in research, learning and teaching, and more. We wrote 9 brochures promoting Masters’ programs offered by the University of Michigan-Flint’s prestigious School of Education and Human Services.

Our Business and Personal Growth Blog

“I have a unique way of creating websites and blogs that truly reflect the personalities of the owners. This brings a personal touch and feeling to every project I work on, like our Break Through to Super You Blog.”

—Paul Thomas, Graphic Designer, Big Ideas Design

We created all branding elements, graphics, and design for our blog. We also wrote all the blog posts and created an adjoining Facebook page. We created and ran numerous successful Facebook ad campaigns to generate fans and reach hundreds of thousands of people.

 

Clients and Brands We’ve Worked With

…and what they’ve said about us.

“Heather, you’re amazing! I’m looking at our email campaign metrics, and some of the email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average. We’re talking percentage increases of up to 140% in open rates, 840% in CTRs, and 430% in CTORs. This is a huge improvement to say the least!

Thank you so much for all your hard work on getting our emails to convert better and for your help on our case studies and white papers, too. You’ve been a tremendous asset to our business development efforts and growth!!”

—Naomi Hamels, Global Director of Enterprise Marketing, Altium; Former Sr. Marketing Manager, Lytx

Heather wrote dozens of email campaigns, case studies, sell sheets, white papers and more to drive the massive growth and success of Lytx, the global market leader in video-based driver safety technology and fleet management.

“I wanted to let you know I think it’s outstanding! Now I’m beginning to see the value in a first-rate site. It’s waaaaaay more current than what I had. Thank you for that.”

—Chris Keith, The Keith Brothers – Film and Theater Production Executive

Paul created a brand-new website from scratch for film and theater production executives the Keith Brothers, including all-new branding, graphics, layout and design, and marketing copy.

“I am absolutely floored by this delivery—can’t believe how much you were able to accomplish in such a short amount of time! You seem to really understand who we are and what we do, which I think is the first and most difficult hurdle. Very impressed you “got it” in only a few conversations!” 

—Elisabeth Wilkie, Marketing Director, May & Company

We helped May & Company to recreate their brand personality, voice and tone, and rewrote all aspects of their marketing copy: tagline, mission, vision, values, about us, benefits, service descriptions, and more.

“I found Heather to be highly responsive, reliable, open to feedback, easy to work with, and devoted to delivering high-quality work. Because she’s so experienced, fast, and versatile, I could send her an urgent project and she’d nail it within 24 hours. As just one example, she helped us to sell out our annual conference just by changing email subject lines.”

—Robin Flaum, Sr. Director Market Development, Molecular Biology, Thermo Fisher Scientific; Former Senior Director of Marketing Communications & Operations, Lytx

For 4.5 years, Heather was a go-to marketing communications consultant and copywriter for Lytx as they rapidly grew into the $1.5 billion dollar company they are today.

“Thank you for the tons of compliments we received on the speech—all the work and tweaking and polishing paid off!”

—Joan Van Ark, Actress

Heather wrote speeches for the chief executives and film and television talent of Fox Family Worldwide, and its parent company, News Corp. She’s also written speeches for film studio executives and talent of Sony Pictures Entertainment and Disney.

“Thank you for all you accomplished these past few months. We couldn’t have asked more from you than the hard work, professionalism and excellent writing skills you exhibited. It’s been a joy working with you and getting to know you.”

—Schools First Federal Credit Union’s Marketing Team

Heather managed key external and internal communications projects for the 5th largest credit union in the U.S., and helped to add 250 new memberships to its first Los Angeles location within a month of its opening.

“Thank you, Heather! You’ve been such a fantastic partner. Your hard work and diligence on this made us look great and your sense of humor and optimism made it so fun to work with you. I’m so grateful we brought you on the project, we could not have done it without you!”

—Amber A., Former Project Manager, Lytx

Heather wrote all website copy for the 60+-page Lytx.com website; edited all copy in the back end to ensure clean, uniform copy elements; provided quality assurance for all pages, and localization for the UK version of site.