Essentials to Stand Out, Serve Big, and Sell More
A Unique Brand Identity
Stand out among your competitors, attract and convert your target audience, and accurately convey your business’ “big why,” mission, vision, and values with a unique brand identity. Includes brand personality, logo, color palette, typography, voice, tone, written style, and core messaging components—with detailed style guides to ensure consistency across all touch points.
A Beautiful, COMPELLING Web Presence
Whether you want a complete WordPress website or a simple sales page (or both), this is where your customers decide, “I’m in.” We’ll work closely with you to develop your stunning web presence and create all messaging, positioning, copy, design, and graphic elements for you.
“Everything about the site is so beautiful. Thank you for an amazing job!!”
—Richard Helfrich, Celebrity Health and Nutrition Consultant and Author
Branded Marketing and Sales Assets
Once you have your unique brand identity dialed in, you’ll want an arsenal of branded lead generation, nurturing and sales assets that can work for you 24/7. We can create case studies, guides, checklists, webinar scripts, presentations, VSLs, sell sheets, white papers, reports, quizzes, and more.
Email and Chatbot Marketing Plans and Sequences
This is what we call “closing in digital.” Understanding that the “fortune is in the follow-up,” we’ll help you level up your email game, nurture potential and existing customers, leverage the high-open-rate beauty of chatbots, and close more sales.
“…email campaigns you wrote for me show MUCH higher open rates, click-through rates, and click-to-open rates than the 6-month average. We’re talking percentage increases of up to 140% in open rates, 840% in CTRs, and 430% in CTORs.
—Naomi Hamels, Director of Business Strategy, Altium; Former Sr. Marketing Manager, Lytx
Lead-Gen and Sales Funnels
First, we’ll advise you on the most effective online and offline marketing strategies for your specific business and industry. Then we’ll create your funnel(s)—providing messaging, positioning, copywriting, design, graphics, and follow-up/nurturing email sequences.
CONTENT Marketing AND Social Media
Content marketing continues to be a “must-have” for modern business success, and social media and blogs are the best platforms for it. We can develop a social media-driven content marketing and content plan for your business and create your social media posts, blog content, and more.
Depending on your needs, we’ll spend somewhere between an hour and a whole day auditing your marketing and communications materials. We’ll then provide you with clear, actionable recommendations for optimizing your branding, copy, design, and overall marketing communications strategies.
Very Inspiring Professional (VIP) Copywriting Days & Speechwriting services
When you book a VIP Copywriting Day, we’ll create new messaging and copy for your core offers, funnels, or other key marketing materials. Or, if you need a speech written, we’d love to help! Heather has written for Fortune 500 execs, top film talent, and others.
“Because she’s so experienced, fast, and versatile, I could send her an urgent project and she’d nail it within 24 hours. As just one example, she helped us to sell out our annual conference just by changing email subject lines.”
—Robin Flaum, Director of Marketing Programs & Marketing Operations, Thermo Fisher Scientific; Former Senior Director of Marketing Communications & Operations, Lytx
let's work together!